Testimonials

Are you a current or previous client of Baron3 Visual Communications?  We’d love to hear about how working with Baron3 boosted your sales, broadened your client base, or sharpened your image.

Please post your comments below for others to be inspired.

What is Identity? Why do I need it?

Every company is represented by something; most often it is by an identity. Identity consists of a logo with a branding (the look and feel of a company). Together, the group of colors, fonts, photography style, grid style, etc that support your logo are what form your branding. A good identity is one that accurately positions the product and personality of a company or organization and causes their audience to view them in a positive light. An identity that is not working can be nothing more than a lame logo or word-mark that causes a company to look unprofessional or behind-the-times in the eyes of their customers.

So, does your identity need a face-lift? The answer lies in how your audience currently perceives your company versus how you want your company to be perceived.  If there is a negative discrepancy between the two, it’s time to take a fresh look at what your identity is saying to your customers.

When you work with Baron3 to develop a new identity, we treat the project like a new relationship.  We start by:

1) Getting to know you.
Before pencil even hits the paper, we get to know you in order to figure out who you are. Our goal from this initial exercise is to figure out what you DO, who your AUDIENCE is, and what type of PERSONALITY you have. After we know you a little better, we want to talk to you and others to verify how you are perceived verses how you think your audience perceives you. This is a critical step in figuring out the shape that the identity will take.

2) Determining the best way to interact.
When perceptions are nailed down, we begin to arrange multiple positive encounters between your company and your customers. These positive encounters are known as your touch points. Touch points to your brand are things such as business cards, envelopes, brochures, signage, website, your front door, the reception area, essentially any communication that your customer may come into contact with.

Ideally, by the end of these exercises we will have established a visual representation of the company/product that includes multiple touch points between your company/product and your customers. This is important because everyone has an opinion about your brand, good or bad. The challenge is to convince your customers to believe that you are who you say you are, and to use each touch point to reinforce that same message.

3) Setting a Look and Feel.
Once we know you and the desired response of your customers, we begin sketching thumbnails. Utilizing the above information, we think through imagery related to your company, what typestyles match your personality and how each color will affect your product and your audience. In addition to that, we take into account your working environment and the visual expectations that people have of your industry. In the end, we give you a solution that fits the company personality and causes people to react in a positive way to your company.

Identity can be a useful tool for your company or organization for many, many years, or it can become a hindrance to acquiring business and actually hurt your bottom line.

About Baron3

IDENTITY. PRINT. WEB. VISUAL COMMUNICATIONS.

Baron3 is a Visual Communications firm (Graphic Design Firm) that focuses primarily on 3 things: Identity (otherwise known as logos), Print (cool stuff printed on paper), and Web Site design (pixels that form into a very powerful communications tool). We design other things as well, such as Environmental Graphics (signs, decals, banners), Packaging, custom Email Blast and social networking templates, advertising, etc. We also provide brand consulting for many clients, and are a source of reference for some of the best vendors in the area.

We prefer to describe what we do as Visual Communications rather than Graphic Design.  Here’s why: what we do for our clients goes beyond providing a well-designed brochure or a smart new logo. We take your company image and your marketing message then help you interpret and communicate it to clients in the way that makes the most sense for your company, your customer base and your industry. Communication in general can be done in so many different ways, but the most powerful communication tools involve all the senses. It just so happens that most of the time, people ask us to communicate for them by creating a logo and branding it, designing a printed piece, or designing a website.

IDENTITY:
Creating an identity for clients most often involves creating a logomark and/or wordmark, and then wrapping their logo with a brand.

PRINT:
Putting ink on paper is one of our specialties. Our resources and knowledge of the industry allows us to design projects in ways that many places cannot. Whether you need a printed piece ranging from a fridge magnet to a brochure to an entire book, chances are good that we’ve already done it with success.

WEB:
The Internet is becoming more varied each day. Our “why not” philosophy on websites is what sets us apart from other design firms. Our goal is to give you a website that makes sense, functions well, and that of course is aesthetically pleasing.

SIGNAGE:
Our experiences go beyond ink and pixels. We have done some amazing work with signage both large and small.

Our desire for our clients is that they can come to us to everything from Point A-Z and rest assured, knowing in full confidence that we can handle a wide variety of their visual communication needs.